Difference Between SEO Keywords & Queries?
It is understood that most are not able to define the Queries and the Keywords and they mix up both. But in reality, it is not the same thing both are different. There is a minor difference between these two and we are going to discuss that difference here.
What are Queries in Search engine Optimization?
Queries are related to the users (those who want to search something on the web) So, they will open any search engine and will type about what they want to search.
query vs keyword
What users write to search anything is called query. The query is something that as a writer or marketer you can’t predict. They will type anything to search and you have to catch that query using the keyword.
What Are Keywords?
Let’s go back to SEO elementary school for just a minute. I’m not trying to insult your intelligence; just trying to define terms so we can identify variations. A keyword is an exact term that you are targeting in a paid search or organic search campaign. If you want to win a PPC bid for the term “house paint”, then “house paint” is your keyword. Keywords are what marketers, SEO, and search professionals come up with. They define the strategy. Users don’t know about them and don’t have anything to do with them.
What Are Queries?
Queries are what the user types in. They are searching for something online, and they type stuff in Google, speak something to Siri, or otherwise perform a search. It’s called a query. Queries often include misspellings. Many times, these misspellings are corrected by Google, but sometimes they are retained in the search. So now we can define both as below,
What users actually type in the search bar.
What marketer’s targeting.
How to Use This Information?
You can use this in every blog for more traffic which are under.
How to Convert Keyword into Queries for traffic & profit?
Now that you know the difference between a keyword and a query, what should you do with your profound intelligence? Correct your coworkers? Keywords are the base of SEO campaign and using it you want to get ranked but keywords are not the reality. It represents what you want not what users are actually searching. From this, I would like to ask a question. What kind of traffic do you want? Do you want traffic that you want or traffic from queries that users are actually searching?As per experts, you will gain more traffic from the queries that users are searching.
How to find Keywords from Queries?
The success of all well-known bloggers is they always research queries instead keywords. So, start researching your queries and how you can do that?Use Google Webmaster Tool (now it’s known as Search Console) to find what queries your site is getting the impression? For that go to your Webmaster account and navigate to ‘Search Traffic’ where you will get the list of Queries. From these queries, you have to find the best possible keywords.
Remember tool shows only those queries which brought users to your site. You have to also focus on those queries that don’t bring any visitors to your site. Another cool way is Google autocomplete. When anyone types in Google search bar it will show you some suggestions. Don’t you ever think that where do these come from and How Google decides what to show?The answer is this autocomplete feature algorithm depends on popular search trends.
Now as per the second case you got some query from Webmaster tool and noted that some visitors found blog article based on the query.
So from this query, you can also discover other relevant queries like
how can I grow personally.
how personal development can help me.
how to improve me online tips.
It is obvious that some are not aware of term ‘ self-improvement’ and due to that, they may never find your site unless you target these alternate search trends queries listed above.
From all these, we can say that the difference between ‘Query’ and ‘Keyword’ is fine but very important also. I hope now you can easily difference out strong keyword and the reality of queries.