CRUCIAL OF KEYWORDS IN SEO
You will get extra search engine traffic. Advance your website/blog keywords and you will place quicker. How many times have you mentioned when you were beginning to learn about SEO? Apparently, this is a lot. That’s because keywords are the first things you should learn about when you start to Advance your blog for SEO. This guide is written for a beginner like you to know the most basic idea of SEO keywords. Let’s start with the basics. You reasonably know that 95% of your traffic is coming from 5% of your posts. In other words, you are believably making the greatest amount of search engine traffic from a few hand-picked posts. Not bad! Have you ever thought about why these posts are growing so much traffic? The reason is some of your posts got ranked on the first page of a search engine for keywords that are highly searched for by users. So, here’s the main problem to think about.
Who is the one ranking your content you text? At the end of the day, it’s a machine algorithm which looks for specific signs in order to rank the content properly. Let’s talk about “ranking” of the content, what does it mean? In this context, the ranking is the position that pages look in a search engine’s results page (SERP). You can go to the SEMrush site and type in your website’s location to see which keywords you are heading for. Let’s consider Keyword position in GoogleLet’s try to understand what’s happening in this image. Its work 99.99% even you are a newbie.
This is the distinct phrase which is driving traffic to a definite URL. When doing SEO, this is the phrase that we “target” it calls the “target keyword”.
This is the ranking of the keyword in Google Search. If it’s number 1, it’s the first result that Google shows. If it’s number 4, it’s the fourth and so on. Your target should be to rank on the first page of Google for your target keyword.
This tells you roughly how many people are searching for that particular keyword in a given month. This is a very important thing because even if you think a search term will be popular, Google’s data will tell you otherwise.
You can see two similar keywords which have a considerable difference in monthly search volume.
SHORT TAIL KEYWORDS
All short keywords that are only 1 or 3 words. Make money online, Professional email, Lose weight.
LONG TAIL KEYWORDS
More precisely keywords that are normally three words or longer.
All words and phrases qualify as “keywords” when they have a significant amount of searches (volume) in a month. Moreover, “Long tail keywords” are more profitable, as you will drive more targeted traffic and your chances of ranking on the first page are higher.
WHAT IS THE WEIGHT OF KEYWORDS FROM AN SEO VIEW?
When we say “SEO-optimize” a blog post or a web page, we have the advantage to define our target keywords. This kind of keyword is known as a Meta keyword. In 2012, it was important to specify Meta keywords, but in 2017, it’s not of any use. The search engine algorithms have become much smarter; they now auto-detect keywords and rank pages automatically. Google has already made it clear that they do not consider Meta keywords when selecting keywords, and this makes sense because it wouldn’t be good for anyone.
Let consider this post, some Meta keywords could be: “keyword tips, SEO, keyword research”, and so on. Now, anyone looking for “keyword tips” would land on this page, not see anything of use, and leave, thus increasing my bounce rate. It’s not good for me and it’s not good for the user. So Meta key doesn’t give any importance. How To Start with Keyword Research Keyword research is the method of finding the right keyword for your post. This step is important if you wish to grow your blog/website in a short span of time and sequentially make money.
There are various ways by which you can find keywords and do keyword research.
Words or phrases defining your product or service that you choose to assist you to determine when and where your ad can appear.
The keywords you choose are used to show your ads to people. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
Find Keywords in Google Search. You can also use Google Search to find target keywords. Google will auto-suggest a search query when you start to type anything. You can generate a list of keywords using this method and use SEMrush or Google’s Keyword Planner to check the search volume for all these keywords.
Official Google tool totally free but not as powerful as SEMrush.
This is an alternative to SEMrush which is also accessible amid SEO users.
This is a magnificent tool to use to find long tail keywords in any position.
Once you have found profitable keywords, your task is to write an SEO-optimized article for your target keywords. You can follow this guide to understand how to target keywords in a particular post.
KEYWORD DENSITY AND KEYWORD PLACEMENT
This Wiki article will provide you a fair meaning of how keyword density is determined. Depending on your target keywords, (long tail or short tail), you should try to prepare a comprehensive section of keyword weight. When bots drag your page, they can decide which appropriate keywords a page should rank for from the keyword density.
Keyword targeting is necessary but stay away from “keyword stuffing”. This is the overuse of keywords on any special page. This will sequentially be detrimental to your ranking.
Many SEO ninjas have several ideas about keyword density, but your main keyword should ideally not be more than 2% of the article. I try to keep it between 1-1.5%. Onward with the main keyword, you should also throw in some related terms, known as LSI keywords. You can learn about LSI keywords here, and here is a free LSI keyword finder tool. Do identify, you can target more than one keyword on a blog post or a page. I would recommend you keep it less than three due to the fact if your post is high-quality, you will also indirectly rank for related long tail keywords. Therefore, be careful not to “stuff” keywords.
Overusing keywords alerts Google bots to the fact that you are “spamming” your post by stuffing it with unnecessary keywords. Google will think you are trying to trick the system. Google penalizes for this action.
So be wise when you select the number of keywords you are using for SEO. For more precisely the Google Panda update (2011), any SEO actions that do not appear to be natural are bad for your site. If you are not sure about your SEO practices, use our free blogger’s forum to ask a question.
META TITLES, META DESCRIPTIONS, AND HEADINGS
Now that you have a certain keyword to target, and you are writing a great post around it, try to also use that keyword as part of the title of the post. This title will also be the title shown in search engines (i.e. the “meta title”).
You can also write a statement for users to see when they look at your site in a search engine (i.e. the “meta description”).
Joining in a relevant Meta description will also give more insight into your page/post to search engine bots. You can write Meta titles and Meta descriptions using an SEO plugin like Yoast SEO.
Also, try to write more SEO-friendly articles by using H2 and H3 tags (your title is H1 by default in Word Press). However, don’t misuse heading tags, as keyword stuffed headings and too many heading tags can lead to a negative ranking.
Random SEO tip
Don’t use numbers in your permalink (e.g. yourdomain.com/4-ways-to-rank-higher-in-google) because in the future, if you want to extend the article by adding an additional point (e.g. 5 ways to rank higher in Google), that permalink will no longer be accurate. For more on writing SEO-optimized posts