Logo and its Types of logo

A logo is an image a symbolizes your business or company. You want to make sure you get it the right face of your company. How to choose the best logotype for your business? However, most of us don’t know there are 7 different types of logos? they’re all a combination of typography and images, each type of logo gives your brand a different feel.

Lettermarks (or monogram logos)

They’re the initialisms of a few famous businesses with rather long names. With 2 or 3 words to get i.e IBM, CNN, HP, HBO etc. They’ve each used to their initials for brand naming plans. The lettermark is all about simplicity. By using just a few letters lettermark logos are useful for streamlining any company brand. If they have a long name. So, it makes absolute sense for them to use monograms. Sometimes called lettermark logos to represent their organizations.

Wordmarks (or logotypes)

Similar to a lettermark, a wordmark logo is a font-based logo that focuses on a business name alone. Think Visa and Coca-Cola. Wordmark logos work really well. When a company has a succinct and distinct name. Google’s logo is a great example. The name itself is catchy and memorable. So, when combined with strong typography logo helps create strong brand recognition.

A wordmark is a good decision if you’re a new business and need to get your name out there. Just make sure that name is short enough to take advantage of the design. Anything too long can look too cluttered.

Consider a lettermark logo if your business happens to have a long name. Condensing the business name into initials will help simplify your design and likewise, customers will have an easier time recalling your business and your logo.

Pictorial marks (or logo symbols)

A pictorial mark sometimes called brand marks or logo symbol is an icon or visual based design. It’s seemingly the image that comes to mind when you consider “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.

Each of these companies’ logos is so symbolic and each brand so set, that the mark alone is immediately recognizable. A true brand mark is only an image. Because it can be a difficult logotype for new businesses. The important thing to consider when deciding to go with a graphic mark is what image to choose. This is something that will hold with your company its whole continuation.

Abstract logo marks

An abstract mark is a special type of pictorial logo. The advantage of an abstract mark is that you’re able to convey; What your company does symbolically without relying on the cultural assumptions of a particular image. Alternately of being a recognizable image like an apple or a bird. It’s an abstract geometric form that represents your business. A few famous examples include the Pepsi divided circle and the strip-y Adidas flower. Like all logo symbols, abstract marks work especially well because they decrease your brand into a single image. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to produce something truly different.


Often colorful, sometimes cartoonish, and almost always fun, the mascot logo is a great way to create. Your very own brand spokesperson, spokes-character. A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut. Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children. Think of all those mascots at sporting events and the great dynamic they create by getting involved with the audience.

The emblem

Last and most major type of logo is the emblem. An emblem logo consists of the font inside a symbol or an icon, think badges, seals, and crests. These logos tend to have a traditional appearance about them. That can make a striking impact. Thus, they are often the go-to choice for many schools, organizations or government agencies. Due to the fact of their lean towards higher detail, and the fact that the name and symbol are rigidly entwined. They can be less able to adapt to the person before designated types of logos.

An involved emblem design won’t be easy to replicate across all branding. For business cards, a busy emblem may contract so small before it becomes too hard to read. Additionally, if you plan on working this type of logo on hats or shirts, then you’ll really have to create a design that is on the simple side. Keep your design uncomplicated and you’ll walk away with a strong, bold look that’ll make you look like the consummate expert. The auto industry is also very fond of emblem logos. While they have a classic style, some companies have effectively modernized the traditional emblem look with a logo designs fit for the 21st century.

The combination mark

A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side by side also was known as iconic logotypes, combination marks mean you can convey a visual idea of what the brand represents, as well as making it clear stacked on top of each other, or combined together to create an image. Some well-known combination mark logos include Doritos, Burger King, and Lacoste.

Because a name is associated with the image, a combination mark is a versatile choice, with both the text and icon or mascot working together to reinforce your brand. With a combination mark, people will also begin to associate your name with your pictorial mark or mascot right away! In the future, you may be able to rely exclusively on a logo symbol, and not have to always include your name. Also, because the combination of a symbol and text create a distinct image together, these logos are usually easier to trademark than a pictorial mark alone.